Bally Technologies - US company developing slots for online and land-based casinos

Bally Technologies Software Review

Bally Technologies has been in operation since 1968. Initially they specialised in the software for slots and equipment for land-based casinos. In the 2000s they started to develop games for online casinos and they now have a range of slots that are popular both online and offline. 

Bally Technologies Casinos

Today over 700 land based and online casinos as well as other gambling facilities worldwide have become partners of Bally Technologies. The company's slot machines are mainly used in land-based casinos, but the company has been gaining popularity in online gambling. Bally Technologies has been actively engaged in the development of gaming platforms for mobile slots. These technologies let you launch games on mobile devices that operate on IOS, Android and BlackBerry platforms.

One of the company’s key strategies is to improve conditions for online casinos players. This is the reason why the company continues to release high-quality games and upgrade its technologies.

Bally Technologies Slots

Bally Technologies has mainly been specialising in the production of slot machines for land-based casinos. Today its arsenal also includes video slots for online casinos and mobile devices. The slots are usually themed to popular movies, TV series or comics and are characterised by good graphics, bonus options and pleasant music that plays in the background. Some video slots will let you select music from the list that they have available. Most games can be launched on PCs and mobile devices.

These are the most popular slots by Bally Technologies:

  • Michael Jackson King Of Pop is a slot themed to Michael Jackson the King of Pop. It has 5 reels, 25 paylines, 5 mini games with free spins and extra multipliers. You can choose one of five Michael Jackson hits that will be played in the background throughout the game

  • Cash Spin is a 5 reel slot with 243 ways of forming winning combinations, 3 bonus rounds, U Spin, free games and Money Bag

  • Vegas Hits is a 5 reel slot with 40 paylines, a large number of bonuses including free spins, extra multipliers and a mini roulette game with prizes

Slots developed by Bally Technologies have gained popularity due to a large variety of bonus options. Virtually each game features 2 to 3 interesting themed rounds that make the gameplay more captivating. They also provide software products for online lotteries and progressive jackpot systems and have developed U Spin technology which allows users to play games using touchscreen devices using a 3D wheel that imitates the sound and movement of a real slot machine.

Bally Technologies Company

In 1968 two entrepreneurs, Jack Solomon and Alvin Snapper founded Advanced Patent Technology, which today is known as Bally Technologies. In 1979 the company entered the gaming technologies market and soon acquired United Coin Machine Company which at the time was one of the major slot machine operators in the USA.

Advanced Patent Technology then opened a hotel named Colorado Belle in the city of Laughlin, it was one of the first hotels with a casino. In 1980 Nevada Securities and Exchange Commission accused the company of incomplete disclosure of financial records and sales of unregistered assets. After the investigation Mr. Solomon had to resign from the office as Chairman so that the casino could be licensed. Mr. Solomon was replaced by three other people on the Board of Directors.

Richard Iannone has been President since 1981. Mr. Iannone cut the company's expenses and pulled it out of debt. In March 1983 the name was changed to Gaming and Technology Inc., and Colorado Belle hotel was sold for $4,000,000 USD. The company merged with Omega Enterprises in January 1985 via a subsidiary, Cal Omega, and the CEO was Alfred Wilms, one of Omega’s owners. In 1986, Cal Omega’s operation in Carlsbad closed down, owing to a fall in sales of slot machines. In 1988, the company rebranded as United Gaming Inc.

In 1989 the company entered the casino industry and started to actively fill the gambling halls with its slot machines. In order to become a leader in this area, the company launched the production of new types of slot machines themed to popular movies, TV series, music bands, etc. From 1996 to 2006, the company was called Alliance Gaming, but was then renamed as Bally. As soon as Bally Technologies became successful in the offline gambling industry, the company gradually started going online.

Today the company is a subsidiary of the Scientific Games Corporation with over 4,000 employees on its staff. The company has no casinos of its own and is exclusively engaged in the development and supply of software products and equipment for both offline and online casinos that promote gambling games as entertainment. They have also developed games for mobile devices and casino management systems.

Bally Technologies Office Locations

The corporation is headed by Kevin M. Sheehan. The Scientific Games administrative board has the following members, Richard M. Haddrill is Executive Vice President and other board members are Gavin Isaacs, Ronald Perelman, David Kennedy, Piter Koen, Viet Dinh, Gerald Ford, Pol Meyster, Michael Regam, Barry Schwartz, Frances Townsend and Gabrielle McDonald.

Bally Technologies is a subsidiary of Scientific Games in the USA, Canada, Mexico, South Africa, Puerto Rico, Argentina, Peru, Uruguay, Spain, France, Austria, Great Britain, China (Macao gaming area) and Australia. Bally Technologies has over 25 offices worldwide including: Canada, UK, France, India and Argentina.


  • Las Vegas - 6601 S.Bermuda Road, Las Vegas, NV 89119. Telephone: (702) 532-7700 or (702) 532 - 7710
  • Renault - 950 Sandhill Road, Reno, NV 89521 Telephone: (775) 336-2500; (775) 336-2501 and also: 900 Sandhill Road, Reno, NV 89521 Telephone: (775) 850-1500; (775) 850 - 1501
  • Fife, Washington - 5113 Pacific Hwy. E, Suite 14, Fife, WA 98424. Telephone: (253) 284 - 3095 and(253) 284 - 3099
  • Chicago, Illinois - Scientific Games Corporation, Chicago Technology Campus, 2718 Roscoe, Chicago, IL 60618. Telephone: (773) -961-1620;Gulfport, Mississippi - 10441 Corporate Dr., Gulfport, MS 39503. Telephone: (228) 896-1970
  • Egg Harbor Township, New Jersey - 3129 Fire Road, Puerto Egg Harbor, NJ 08234. Telephone: (702) 532-6701 or (609) 641-7771 and also at: 3133 Fire Road, Egg Harbor Township, NJ 08234. Telephone: (609) 407-7440 and (609) 407-2473


  • Mississauga - 1820 Matheson Blvd, Unit B4, Mississauga, Ontario L4W 0B3. Telephone: (905) 282-3434 and (905) 282-9679
  • Calgary - 2730 39th Ave. NE  118, Calgary, Alberta T1Y 7H6. Telephone: (702) 532-7700

Latin America

  • Mexican office - Mexico City, Tower E - III, 32 Boulevard Manuel Ávila Camacho, Floor N° 12 Office 1203, Lomas de Chapultepec, México. Telephone: + (521 55) 9000 5304
  • Puerto Rico - San Juan, Bally Gaming de Puerto Rico, 255 Canals St., Santurce, Puerto Rico 00907. Telephone: (787) 725-7777 and (787) 725 - 7778
  • Argentina: Buenos Aires, Av. Sucre 2425 PB "1" B1643AQF San Isidro Buenos Aires, Argentina. Telephone: +54 11.4317.3200
  • Peru - Lima, Domingo Elias N ° 1450, Surquillo 15047, Perú. Telephone: (519) 927 17443
  • Uruguay - Montevideo, Calle Paraguay 2141, Piso 17, Montevideo, Uruguay. Telephone: (702) 532-7150

South Africa

  • Randjespark, 68-72 Gazelle Avenue, Corporate Park South, Port 3 & 4 Erf 209, Randjespark X 71. Telephone: (702) 897-7150.


  • Spain - Scientific Games Corporation, EMEA Headquarters, Carrer de Leonardo Da Vinci, 24-28, Parque Corporativo Can Sant Joan No.17, Rubí, España 08191. Telephone: +34935948720
  • France - Avenue Jean Medecin & Biscarra Street, 5th Floor, Units 2415-2453, Nice, France 06000. Telephone: +33 6 62 31 54 96.
  • Austria: Wipplingerstrasse 25, A-1010, Vienna, Austria. Telephone: +43 1 25 35 500 100

The United Kingdom

  • Bally Gaming and Sistemas UK Ltd, 13 B Telford Court, Dunkerque Lea, Chester Gates, Chester CH1 6LT, United Kingdom. Telephone.: +44 (0) 1244-853350
  • Gaming United Kingdom, 1 Dukes Green Avenue, Feltham, TW14 0LR. Telephone: +44 (0) 20 8580 6000; +44 (0) 20 8867 0188
  • 1 Howarth Court, Gateway Crescent, Oldham, 0L9 9XB. Telephone: +44 (0) 161 683 4100 and  +44 (0) 161 684 6650


  • Units A-D, 8/F, Finance & IT Center of Macau, Av. Dr Mario Soares, Macau. Telephone: +853-8898-4747 or +853-2878-5608.
  • CAM Office Tower, Avenida Wai Long, 1st Floor, Unit B, Taipa, Macau CN-92. Telephone: +853 2872 2539


  • 1 Queens Road Suite 1430, Melbourne, Victoria 3004. Telephone: +61 3 9863 7690
  • 3986 Pacific Highway Unit 10, Loganholme, Queensland 4129. Telephone: +61 7 3458 9180
  • 4 Newington Road, Silverwater, New South Wales 2128. Telephone +61 2 8707 6300

The company has changed its name and has been restructured several times throughout its existence.